Service Identification and Design – A Hybrid Approach In Decomposed Financial Value Chains

Service-orientation is recognized as an important enabler for increasing efficiency and flexibility of transformation processes in business. Based upon the necessity of meeting dynamic customer needs and supporting organization concepts with numerous partners within emerging networks, flexible bundling of business processes is a key requirement. Service models derived from business and shared within a network can foster this flexibility. However, there is a lack of methodologies for combining technical-driven and business-driven service identification and clustering as well as aligning it with business network design. For this purpose this research paper discusses different techniques of service identification and design and presents two techniques and its instruments how a business driven discovery of services can enhance the financial networks design. The Swiss Banking sector serves to motivate and demonstrate the applicability of the suggested model due to the ongoing structural transformation driven by competence orientation, increased competition and business model adjustment.